An Analysis of the Marketing Strategies of Cadbury

Publication Information

Journal Title: Asian Journal of Multidisciplinary Research & Review
Author(s): Dilpreet Singh Aujla
Published On: 15/03/2022
Volume: 3
Issue: 2
First Page: 17
Last Page: 41
ISSN: 2582-8088
Publisher: The Law Brigade Publisher

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Dilpreet Singh Aujla, An Analysis of the Marketing Strategies of Cadbury, Volume 3 Issue 2, Asian Journal of Multidisciplinary Research & Review, 17-41, Published on 15/03/2022, Available at


The excursion of Cadbury Dairy Milk began way back in the year 1905 from Bourneville, UK yet it came in India market in the year1948. From the time it was presented in India, Dairy Milk has been the market chief in the dessert shop fragment directing a 30%market offer and normal every day deals of 1 million bars. The explanation that our gathering picked Cadbury dairy milk for the brand review is that it furnishes us with plentiful degree to concentrate on the different parts of marking like correspondence systems, creative advertisement crusades, building up a passionate associate with buyers, brand repositioning, rebranding and so on We’ll concentrate on the advancement of Cadbury dairy Milk by focusing on the accompanying perspectives:

How dairy milk re-imagined the chocolate portion from being viewed as ‚meant for kids‛ to a thing to be delighted in by everybody in snapshots of bliss and festivity by focusing on the grown-up fragment. Dairy Milk has attempted 100% of the time to keep a solid relationship with milk, with trademarks, for example, “a glass and a portion of full cream milk in each half pound” and notices that highlight a glass of milk spilling out and shaping the bar. Its utilization of inventive and fascinating promotion missions to make chocolate eating a propensity among the purchasers, particularly the grown-ups.

Keywords: Cadbury, Mondelez, Chocolates

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