PPRR Model Analysis of Travel Agencies Business Operations Amidst the Covid-19 Pandemic: Basis for Continuity Plan

Metrics Not Available becuase DOI is Not Assigned [Get DOI]

Publication Information

Journal Title: Asian Journal of Multidisciplinary Research & Review
Author(s): Fhrizz De Jesus, Clarizza De Leon, Donna Feria
Published On: 31/01/2022
Volume: 3
Issue: 1
First Page: 79
Last Page: 108
ISSN: 2582-8088
Publisher: The Law Brigade Publisher

Cite this Article

Fhrizz De Jesus, Clarizza De Leon, Donna Feria, PPRR Model Analysis of Travel Agencies Business Operations Amidst the Covid-19 Pandemic: Basis for Continuity Plan, Volume 3 Issue 1, Asian Journal of Multidisciplinary Research & Review, 79-108, Published on 31/01/2022, Available at https://ajmrr.thelawbrigade.com/article/pprr-model-analysis-of-travel-agencies-business-operations-amidst-the-covid-19-pandemic-basis-for-continuity-plan/

Abstract

The COVID-19 outbreak affects all economic sectors, including tourismn every country. People are encouraged to stay at home, events are canceled, and mass gatherings are prohibited due to the uncertainty and fear resulting from the Pandemic. Subsequently, the travel agency industry has been weakened, with some firms forced to close. The primary goal of this study was to analyze the operation of the travel agencies in the province of Nueva Ecija using the PPRR Model amid the Pandemic. The researchers also identified the problems encountered by the respondents in different aspects of their business and proposed a business continuity plan for their profitability and longevity. The descriptive approach was utilized in this study. The respondents were the managers/owners of different travel agencies operating within the province. Frequency, Percentage, Weighted Mean, and Thematic Analysis using Colaizzi’s seven-step method were used to analyzed the data. The study found that most respondents claimed that travel agencies’ business operations had been temporarily halted, with revenue losses ranging from 51% to 100%. Nonetheless, the respondents have a backup plan to keep the firm running. It was also found out that the respondents had issues that may be used to create a company continuity strategy.

Keywords: PPRR Model, Travel Agencies, Covid-19 Pandemic, Tourism, Business Operations

Share this research

Latest Publications

AJMRR

License Information

Copyright © 2023

Fhrizz De Jesus, Clarizza De Leon, Donna Feria

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Ownership and Licensing:

Authors of this research paper submitted to the Journal of Science & Technology retain the copyright of their work while granting the journal certain rights. Authors maintain ownership of the copyright and have granted the journal a right of first publication. Simultaneously, authors agreed to license their research papers under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) License.

License Permissions:

Under the CC BY-NC-SA 4.0 License, others are permitted to share and adapt the work, as long as proper attribution is given to the authors and acknowledgement is made of the initial publication in the Journal of Science & Technology. This license allows for the broad dissemination and utilization of research papers.

Additional Distribution Arrangements:

Authors are free to enter into separate contractual arrangements for the non-exclusive distribution of the journal’s published version of the work. This may include posting the work to institutional repositories, publishing it in journals or books, or other forms of dissemination. In such cases, authors are requested to acknowledge the initial publication of the work in the Journal of Science & Technology.

Online Posting:

Authors are encouraged to share their work online, including in institutional repositories, disciplinary repositories, or on their personal websites. This permission applies both prior to and during the submission process to the Journal of Science & Technology. Online sharing enhances the visibility and accessibility of the research papers.

Responsibility and Liability:

Authors are responsible for ensuring that their research papers do not infringe upon the copyright, privacy, or other rights of any third party. The Journal of Science & Technology and The Science Brigade Publishers disclaim any liability or responsibility for any copyright infringement or violation of third-party rights in the research papers.

Scroll to Top