Assessment of Manufacturer’s Performance on Retailer’s Economic and Non-Economic Satisfactions: A View from the Perspective of the Retailers in Palayan City, Philippines
Manufacturers should be able to understand how to meet the needs of retailers, and managing these factors helps them expand their enterprises. For many manufacturers and suppliers, maintaining the channels’ long-term survival depends on meeting retailers’ demands. With the given scenario, the researchers would like to determine the economic and non-economic satisfactions of the retailers …